Courtesy: Sarah Perez
With these trends, I foresee vendors that package social capabilities into their existing collaboration offerings to have a clear advantage, especially in the large enterprise segment. For example, IBM Lotus suite with integrated Lotus Connections (social) and Mashup server mean less installation, implementation, integration and learning curve challenges for IT teams and organizations that prefer on-premise installations. Nonetheless, this packaging should also help IT teams to simplify and optimize the infrastructure and support structures.
In addition, for enterprises that are challenged by the limited budgets and internal skills, SaaS incarnations should be a natural evaluation. Especially in internal Social Networks area, I foresee excellent opportunities for Talent Management SaaS vendors to lead with best practices models (employee profile), integrations (Employee directory, trend analysis and learning’s) and security (SSO). With major Talent Management players already embracing some of these concepts, the forecasted trend spend should further proliferate vendor investments in this area.